|
2008 Beijing Olympic Games
China Businesscast: Olympics MarketingPosted by Robert Ness, August 7, 2007 11:11 PM
Getting your Olympics-message across How important are the Olympics to the Chinese consumer? How should that meaning be captured in a company's marketing message? Is there a way for non-sponsors to get in on the action? What of alternative messages such as "Genocide Olympics" coming from civil society? What if, before these questions get answered, people get fed up with all this Olympic noise and just tune it all out? This begins a multi-part series on how companies are forming their Olympics-related communication strategies. Part 1 features Tom Doctoroff, CEO Greater China of JWT (first speaker), as well as Imagethief, who blogs on PR issues in China. The question we start with is, "What do the Olympics mean to the Chinese?" Related: Imagethief's entry about foreign protesters handled roughly on the one year mark of the Olympic countdown.
There are currently 0 Comments for China Businesscast: Olympics Marketing.
|
Jobs in China
Recent Comments
Joyce Lau on
"I just went to take a bath"
Anon on
The Grabbing Class
Yan Xishan on
How to be cool in Beijing
kangnick on
A handbook for staying healthy and regular
Danwei.TV
Danwei Model Workers
![]() Recommended blogs and new media
China Media Timeline
Major media events over the last three decades
Books on China
In Wang Shuo's No Man's Land: Geremie Barme addresses Wang Shuo's 千万别把我当人.
Swimming with Mao, a memoir essay: This memoir piece is by Xujun Eberlein, author of the new short story book Apologies Forthcoming'.
Long Hair Drama, by Zhang Lijia: An except from Zhang Lijia's book 'Socialism is Great!: A Worker's Memoir of the New China'.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Yu Qiuyu on the hardships of reading (2007.07): Yu Qiuyu (余秋雨) writes about trunks of books. + Churches and the market economy (2006.07): A translation of Zhao Xiao's famous essay, 'Market Economies with Churches and Market Economies without Churches', and a critique by CASS academician He Fan. + Learning about America from prison flicks (2006.12): What Hollywood is teaching the world through prison films and TV shows like Prison Break and The Shawshank Redemption
Danwei Archives
Danwei Feeds
Via Feedsky
or Feedburner |

