2008 Beijing Olympic Games

New Olympic icons

The Beijing Organizing Committee for the Olympic Games (BOCOG) has released its newly designed set of icons to represent each sport. From the BOCOG press release:
Named "the beauty of seal characters" and with strokes of seal characters as their basic form, the Pictograms of the Beijing 2008 Olympic Games integrate pictographic charm of inscriptions on bones and bronze objects in ancient China with simplified embodiment of modern graphics, making them recognizable, rememberable and easy to use.

The Sohu web page about the new icons says that their form and meaning are "harmonious and unified". Yeah, harmonious.

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There are currently 6 Comments for New Olympic icons.

Comments on New Olympic icons

3rd from the left, 3rd from the top... man diving to hit a ball with two hands? Volleyball??

If it is volleyball, what is the overall bottom left?

Beach volleyball? There seems to be some water down the bottom...

A labelled version is here:


Hi, very like this here,you write very good! Welcome my blogger. My name is Cui Hong Fei.

Where the pictograms painted with a brush? Sumi-e was used? I study Sumi-e and would like to know. Ilove the energy and beauty of the pictograms. How designed them? An artist in particular? Either way they are fabulous!!

Like Bianca posted, I am interested in knowing more about who created the pictograms; have they done any animals in this style? I am interested in the Eagle, Wolf, Bear, and Bison. Any assistance would be appreciated.

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