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Advertising and Marketing
24 Hour People PartyPosted by Jeremy Goldkorn on Thursday, June 24, 2004 at 3:52 PM
 China's real estate marketeers continue their descent from the ridiculous to the absurd: here's a billboard lightbox for a new development in Beijing called 'People Party'. The Chinese word used for 'party' is not of the political type, but the faddish word paidui which is a rendering of the English 'party' referring to an event where you drink, dance or socialize. The Chinese characters above People Party read: "More and more people are joining the people party". Snappy copywriting eh? If you want to become a People Party person, call their sales hotline on (8610) 8448 1118. |
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