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Advertising and Marketing
A history of Li Ning slogansPosted by Jeremy Goldkorn on Saturday, November 15, 2003 at 6:08 PM
Ben sent in a history of athletic goods brand Li Ning's slogans over the last thitteen years. 1990 - Hope of China's new generation (中国新一代的期望) 1993 - Every step is for victory (步步为赢) 1996 - Give yourself brilliance (把精彩留给自己) 1998 - I do sport therefore I am (我运动，我存在) 2000 - Excellence comes from basic instinct (出色源自本色) 2002 - Anything is possible (一切皆有可能) An example of a Li Ning advertisement using the last slogan can be found here. |
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