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Advertising and Marketing
Bandit chicken in HunanPosted by Joel Martinsen, May 1, 2007 11:42 AM
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Guo Guangdong posted on his blog about the story:
The CYD article opens with a reference to the 1987 film Fighting Bandits in West Hunan (西湘剿匪记). You can watch that classic on 6 Rooms. Note: Adapted from the preface to My Spiritual Garden (我的精神家园); the original line reads "But nothing can be gained from this society in which I live, and this is an alarming thing." Available on Sina's book channel Links and Sources
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Comments on Bandit chicken in Hunan
Well Mr. Mao of the current ruling party did get his start in banditry didn't he? This is just a form of patriotism...
Quote:
[Second, the purpose here may involve the amusement of being human, and this point has already been stated quite convincingly by Wang Xiaobo:
In the realm of social morality, I also want to argue against vapidity. That is to say, I want to oppose solemn prudishness. From my investigations, in a relaxed society, people can find elegance and finely-crafted romance; in a rigid society, people can find humor - at least black humor. But if there is nothing to be gained from society, it is an alarming thing.]
In this case, I think it should be taken as “hype” instead of “humor”. I think most people can tell “humor” from “hype”. If Guo takes this case as "humor" or "black humor", I think what he does is really a black humor.
This is that rarity, a really clever Chinese marketing move. I like it.