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Advertising and Marketing
BenQ goes for the shock adPosted by Joel Martinsen, December 3, 2006 4:36 PM
BenQ's ad campaign for its MüsiQ "Magic Bean" dog-tag mp3 player makes use of a rather iconic image: There's another poster from the campaign at the BenQ MusiQ Club here and an English-language poster here. The dog-tag player, designed by Ashin of the Taiwanese band Mayday, is being promoted with the slogan "Believe!" English-language tech sites have been all over this one since Friday. Here's a comparison of source photos. UPDATE (9 Dec): BenQ took down its site on Monday, 4 Dec, and on 6 Dec replaced the MusiQ section of its website with this apology:
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