|
Advertising and Marketing
"Bigger than a famous landmark"Posted by Joel Martinsen, August 21, 2007 12:38 PM
Here's an ad for the Shimao Olive Garden (世茂奥临花园), a Beijing real estate development that "faces an 8.6 square kilometer 'National Forest Park' on the south side." The text under the lighbulb reads:
The second line is obviously referring to Tiananmen Square, which covers an area of 440,000 square meters, or roughly one-nineteenth of the size of the forest. Why wasn't it mentioned directly in the ad? Is the advertiser attempting subtlety here, or is there some regulation on advertising that proscribes any reference to national heritage sites? Like other centers of national political activity, Tiananmen Square itself is prohibited from hosting ads, and there have been several attempts by the Beijing government to prohibit vehicles carrying advertising from traveling on Chang'an Avenue. But as a geographic reference, it should be permissible, right? Links and Sources
There are currently 1 Comments for "Bigger than a famous landmark".
Comments on "Bigger than a famous landmark"you mention the square, but what's with the light bulb reference on a real estate ad? :| |
Jobs in China
Danwei FM
Danwei Guides
+ Beijing
Corruption
Sichuan Earthquake Report
|
- Home
- Archives
- Media Tools
-
Danwei TV
- Food safety in Beijing
- MLB in China
- Blogger Wang Xiaofeng
- Podcasters Antiwave
- Roland Soong on Eileen Chang
- Blogger Muzi Mei
- Beijing's African Billboards
- Media Mogul Hung Huang
- Big Buildings of Beijing
- Thomas Shao of Modern Media
- Big Buildings of Beijing
- Architect Ma Yansong
- Luoguxiang Hutong
- Dashalan with Mike Meyer
- African Football
- 8 Big Hutongs with Zhang Jinqi
- Swedish Ships and Porcelain
- Danwei FM
- China Jobs
- About

