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Advertising and Marketing
Brazilian beers hot for ChinaPosted by Jeremy Goldkorn, May 22, 2007 5:22 PM
This is from Danwei's Brazilian correspondent IN Hsieh: China's the center of attention everywhere and it's no different in Brazil. Funny thing is that Brazilian beers have become really fond of using China in their advertisements. Skol commercial Brahma commercial Brahma beer (which is also produced by InBev and is available in China) broadcast this commercial when China entered the New Year on January 1, 2007. Translation of dialogue: - Brahma beer entered 2007 in China. - It's world's largest population. - Man, imagine if every Chinese had a Brahma to celebrate? - No, brother! - They would drink all the Brahma in the word! There is also a screen shot of another Brahma ad featuring a Chinese girl in a qi pao bikini here. UPDATE:There is an ad for the business section of a Brazilian newspaper featuring Mao Zedong and the ten yuan note here. |
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Comments on Brazilian beers hot for China
Dude! It makes perfect sense... it's all about the energy...
Blah, blatant commercialism....
Well I dunno what they are doing elsewhere in China, but Skol has been widely available in HK for some time now, this very well may have been produced for that market long before it was broadcast in Brazil.
nope, skol has an entirely different marketing strategy for UK targeting a very different demographic. last I saw, they were still making use of Hagar the Horrible
The creative idea is wonderful - Perfect mix between the Chinese traditional culture and the nowadays type parties promotion - More the emphasis on the promoted beer rises up - The marketing strategy is different from what we see normally in China but still reconizable since using a national renowned character - Hagar the Horrible -