Advertising and Marketing
Posted by Joel Martinsen on Monday, May 19, 2008 at 2:15 PM
CCTV's been broadcasting live from the earthquake-stricken regions of Sichuan for the past week, and has also been devoting interview and analysis programming to the earthquake relief effort.
It's also been running ads, of course. Here's a rate card that's been floating around online:
via IdeoBook, who comments, "Who can make a mint off a national tragedy?"
On the other hand, a week's worth of live broadcasts on-location in the mountains of Sichuan can't be cheap, and CCTV did donate 50 million RMB to the relief effort, so maybe the reality isn't as crass as it looks on the printed page.
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