Advertising and Marketing

CCTV ad revenues hit new high as Olympics near

Xinhua reports:

The bidding for advertising on China Central Television (CCTV) in 2007 concluded on Saturday with the network's revenues hitting 6.79 billion yuan, up 16 percent over last year.

Procter & Gamble, the world's consumer goods giant topped the bidding list for the fourth year running, at 420 million yuan, CCTV announced.

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