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Advertising and Marketing
China Businesscast: Mobile MarketingPosted by Robert Ness, December 22, 2006 10:20 AM
Mobile marketing in China had a rough start, as consumers quickly grew wary of what was nothing more than SMS spam. However, the industry has come a long way, and this year marked the beginning of mobile internet advertising, an area where 21 Communications has played a leading role. Robert Ness also keeps a blog on trends and opportunities in new media in China called The China Venture, as well as a Chinese language podcast for would be entrepreneurs called 518qiye (我要发企业).
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