|
Advertising and Marketing
China Businesscast: Tom Doctoroff of JWTPosted by Robert Ness, March 11, 2007 10:36 PM
 Doctoroff: Genuine individualism does not exist in China Tom Doctoroff is CEO of JWT Greater China and author of the book Billions: Selling to the New Chinese Consumer. In this interview Doctoroff talks about the "Confucian conflict" that affects how modern Chinese spend their money. Doctoroff argues that while Chinese are driven by their egos, they do not display genuine individualism in the way Westerners do. Doctoroff summarizes his point of view like this:
Listen Links and Sources
|
Partner Links
Jobs in China
Recent Comments
lyl on
The cult of a Super Girl
Jeremy Gol on
Danwei Canteen: Chestnut Chicken Stew
Gareth on
Gamble your life away in ZT Online
Inst on
The Mouse looms over Shanghai
Anonymous on
Giant Mao Zedong stands alone in the autumn cold
Joel Marti on
A centenarian monk reads the newspaper
Media Partners
Visit these sites for the latest China news
China Media Timeline
Major media events over the last three decades
Danwei Model Workers
 Recommended blogs and new media
Books on China
 Xujun Eberlein's Apologies Forthcoming: Hong Kong's Blacksmith Books has published a short story collection by Xujun Eberlein.
Princess Der Ling: Two Years in the Forbidden City: Two years in the Forbidden City is largely a reminiscence of the minutiae of life for one of history's most powerful women, by one of her court attendants, a Manchu noble's daughter by the name of Der Ling.
Carl Crow's The Long Road Back to China: In 1939 Carl Crow - an American journalist, advertising executive and author who had lived in Shanghai for 25 years until forced out by the Japanese - travelled up the Burma Road from Rangoon to Chongqing on assignment for Liberty magazine － 'the most interesting assignment I have ever been given'.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ New Years Past: Other Spring Festivals by Geremie R. Barmé (2007.02): Sang Ye interviews two people about their experiences during Great Leap Forward-era Spring Festivals. Translated and annotated by Geremie R. Barmé. + Trend-spotting in online fiction (2007.06): An interview with Daniel Dan Fei (丹飞), publisher of Notes on Graverobbing (盗墓笔记), Rear Palace (后宫), and Those Ming Dynasty Things (明朝那些事). + China's 50 Most Beautiful People (2005.03): The Beijing News borrows a picture of Maggie Cheung from Cosmo for the cover of today's Entertainment insert, "50 Most Beautiful People in China". Ms. Cheung takes the top spot, with Takeshi Kaneshiro, Little S, Zhang Ziyi, and Liu Ye rounding out the top five in this exercise that is a conscious imitation of People magazine's yearly rundown.
Danwei Archives
Danwei Feeds
Via Feedsky
 (on the mainland)or Feedburner  (blocked in China) Main feed: Main posts (FB has top links) Top Links: Links from the top bar Danwei Jobs: Want ads Danwei Digest: Updated daily, 19:30 |
 |
Chinese media, advertising, and urban life. |
|
tweet
facebook
bookmark
HaoHao
digg
Comments on China Businesscast: Tom Doctoroff of JWT
"Ballduster?"
First of all, this was more socio-political than business oriented. And I think he could have said, "individualism isn't appreciated in the same way in China" which would have been less provocative, if not necessarily more accurate. But advertising, by nature, degrades people. Also, I wouldn't say that the USA is any different, as far as the definition of success. He made some interesting points about stability, human rights and the Chinese world view. I am still waiting for the Buddhist evangelist ala Billy Graham though . . .
Wait. Let me get this right Tom Doctoroff, the highest paid western advertising professional in the people's democratic (cough) republic of china has chosen to say something that wouldn't be disruptive on the ear of his host country?
Was the cultural revolution and the great leap forward a separation of individualism and ego as Tom likes to make? Or were they just symptomatic of Geert Hofsteder's 'Confucian dynamism?
link [[Swapped out TinyURL - JDM]]
Can I even say that on a Chinese blog? I doubt it.