Semir is a clothing brand. Have a look at their website:

Note the people with their heads sticking out of the brush-drawn square, the speech-lines, and the yellow Post-it note at the bottom right of the square.

Now have a look at a section of M-Zone's site. M-Zone is a marketing gimmick used by China Mobile to promote their services to the youth market.

Note the people with their heads are sticking into the brush-drawn square, the speech-lines, and the yellow Post-it note at the bottom right of the square. Note especially that M-Zone has stolen not only the idea, but the actual images of Semir's models, and used almost the exact same shape for the brush-drawn square.

And finally, appreciate the irony that this particular section of the M-Zone site is devoted to the "Third Golden Advertising Awards ... The world's biggest, most influential creative competition for Chinese students".

From the same section of the M-Zone site:

It means: "Creativity isn't just slapped together". Indeed.

Semir is here.
M-Zone's piracy is here.