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Advertising and Marketing
Hot Chinese BrandsPosted by Mauro Marescialli, September 1, 2006 10:21 AM
 - the brand must originate in Mainland China - the brand owner must be a publicly traded company - the brand must be consumer facing - the brand's financial performance must be isolated In a country in which brand loyalty, brand recognition, and consistency in the application of the brand are concepts that only now begin to provoke some interest among local CEOs and marketing managers, the ranking may come useful in pinpointing brands that can set important examples to be followed by other Chinese companies. Here's the ranking: 1. China Mobile Links and Sources
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Comments on Hot Chinese Brands
Where's Huawei?
Huawei ranked 22nd (under the category Additional Prominent Chinese Brand).
Guizhou Maotai? That's just ludicrous! Their brand strategy has been to... erm... raise the price of their product to that of a similar bottle of whisky, and then just wait. Which is why other types of baijiu are so popular.
Anyway pleased to note that the top brand is a semi-monopoly. Their brand must have really helped them a lot.
To my mind there are indeed some good brands per se in the list: those that have worked hard enough to have the consumer associate some specific characteristics with their brand include #7, #10, #12 and #17.
>Huawei ranked 22nd (under the category Additional Prominent Chinese Brand).
Not quite - the "Additional Prominent Chinese Brands" weren't ranked, just listed, and Huawei was the second one in the list. The reason HW wasn't in the top 20 list was the requirement that "the brand owner must be a publicly traded company", which Huawei isn't.