On August 30, Interbrand (a company that specializes in brand creation and management) in cooperation with Business Week China released the first annual ranking of the Best Chinese Brands by brand value. Frank Chen, the CEO of Interbrand China so explains how the brands were selected: "This is not a ranking of China's most popular brands, but rather those brands that have generated great economic return for their owners". The method of choosing brands included the following criteria:
- the brand must originate in Mainland China
- the brand owner must be a publicly traded company
- the brand must be consumer facing
- the brand's financial performance must be isolated
In a country in which brand loyalty, brand recognition, and consistency in the application of the brand are concepts that only now begin to provoke some interest among local CEOs and marketing managers, the ranking may come useful in pinpointing brands that can set important examples to be followed by other Chinese companies.

Here's the ranking:

1. China Mobile
2. Bank of China
3. China Construction Bank
4. China Telecom
5. China Life Insurance Company
6. Ping An of China
7. China Merchants Bank
8. Guizhou Maotai
9. Bank of Communications
10. Lenovo
11. Netease
12. Gome
13. ZTE
14. Wuliangye Group
15. Air China
16. Changyu
17. Vanke
18. Gree
19. China Netcom
20. China Overseas Property