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Advertising and Marketing
CISCO: Serving the people, serving the PartyPosted by Jeremy Goldkorn on Thursday, February 26, 2004 at 11:00 AM
This is an ad for Cisco that appeared in yesterday's People's Daily. Slick full color ads like this are rare in the staid Party organ.
WARM-HEARTED CITIZEN WANG XIAOHU E-government really makes Wang feel happy. Today, he submitted two proposals to the mayor through the Internet: one was a suggestion to add lessons about acting as a monkey in kindergarten, the other asked the neighborhood committee to persuade the old men to give up fishing at Houhai Park. The power of the Internet lets Wang feel he has become an important member of society, though he did not realize these things are based on Cisco's E-government solutions. Actually, as a world Internet technology leader, Cisco not only has its own proprietary advanced technology platform, but has also wide experience helping over ten countries including China to launch e-government initiatives. Nowadays, Cisco is helping more and more governments to serve the people better, so that they can enjoy communication with government. This is the power of the network. |
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