Most advertising types deeply believe in marketing for FMCGs (Fast Moving Consumer Goods), especially for beer and other beverages where selling products relies more on feelings and image. Packaging design is therefore a key point to communicate with the target market.
Recently, Danish beer producer Carlsberg launched its new beer: Chill. The design of the bottle is supposed to have Scandinavian flavor: simplicity and openness. A slim bottle body with a slightly wider shoulder, and the crystal green color make it very eye-catching.

This new beer is obviously targeted at trendy consumers. The print ads (pictured) highlight its simple design and target audience.

However, after a snap stock check, this new beer does yet not seem to be available in Beijing's supermarkets and groceries.