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Advertising and Marketing
Innumerable Yao Mings, Wonderful ShanghaiPosted by Eric Mu on Friday, October 15, 2004 at 6:58 PM
 According to Eastday.com, a new Shanghai city image TV ad themed "innumerable Yao Mings, Wonderful Shanghai" launched on October 13, to coincide with Yao Ming's return to Shanghai for the first NBA game held in China. This is the fourth of a recent series of Shanghai city image ads after the previous version of "World", "Dream" and "Music".  In the 60 second TV spot, Yao acts out different roles: a traffic cop, a tourist, a horticulturist and a musician. The settings include Pudong International Airport, Shanghai Exhibition Center, and other well-known Shanghai places. The ad is intended to highlight the Shanghai spirit of "absorbing the best qualities of others to pursue excellence". |
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Big in China: An adapted excerpt from Big In China: My Unlikely Adventures Raising A Family, Playing The Blues and Becoming A Star in China, just published this month. Author Alan Paul tells the story of arriving in Beijing as a trailing spouse, starting a blues band, raising kids and trying to make sense of China.
Pallavi Aiyar's Chinese Whiskers: Pallavi Aiyar's first novel, Chinese Whiskers, a modern fable set in contemporary Beijing, will be published in January 2011. Aiyar currently lives in Brussels where she writes about Europe for the Business Standard. Below she gives permissions for an excerpt.
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+ Korean history doesn't fly on Chinese TV screens (2007.09): SARFT puts the kibbosh on Korean historical dramas. + Religion and government in an uneasy mix (2008.03): Phoenix Weekly (凤凰周刊) article from October, 2007, on government influence on religious practice in Tibet. + David Moser on Mao impersonators (2004.10): I first became aware of this phenomenon in 1992 when I turned on a Beijing TV variety show and was jolted by the sight of "Mao Zedong" and "Zhou Enlai" playing a game of ping pong. They both gave short, rousing speeches, and then were reverently interviewed by the emcee, who thanked them profusely for taking time off from their governmental duties to appear on the show.
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