Advertising and Marketing

Kelly Chen and Toto

TOTO_ads_Kelly_Chen_s.jpg
Washing her privates in public
Kelly Chen (陈慧琳), a Hong Kong actress and pop singer who went to high school in Japan, has since the beginning of last year been a celebrity spokeswoman for Toto, a brand of toilets and bathroom ware, as reported on Danwei in April 2005.

The ads are funny because they are promoting a rather Japanese type of toilet with a bidet function, using the slogan "Have you started washing already? She's started washing..."

There is a new series of the ads out, and some of them are on extremely prominent billboards, such as the one pictured here (click to enlarge) on Beijing's Third Ring Road.

There are currently 1 Comments for Kelly Chen and Toto.

Comments on Kelly Chen and Toto

Kelly chen is great singer for me. i love her song a lot !!

China Media Timeline
Major media events over the last three decades
Danwei Model Workers
The latest recommended blogs and new media
laomo2010x80.jpg
From 2008
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Culture and corporate propaganda in Soho Xiaobao (2007.11): Mid-2007 issues of Soho Xiaobao (SOHO小报), illustrating the complicated identity of in-house magazines run by real estate companies.
+ Internet executives complain about excessive Net censorship (2010.03): Internet executives complain about excessive Net censorship at an officially sanctioned meeting in Shenzhen.
+ Crowd-sourced cheating on the 2010 gaokao (2010.06): A student in Sichuan seeks help with the ancient Chinese section of this year's college entrance exam -- while the test is going on!
Danwei Archives