Advertising and Marketing

Latte Town is where I want to be

Lulu Yan's November column in That's Beijing has a good bit about the strange naming tendencies of real estate developers:

"Whilst looking for an apartment, it has become clear to me that Beijing´s real estate developers are severely challenged in the English language department. Aside from the proliferation of New York place names - Manhattan Garden, Central Park, Upper East Side, Park Avenue and Soho to name just a few - there is an alarming tendency to just plain weirdness:

Yuppie International Garden
Top Aristocratic
Golf
Moma (as in New York´s Museum of Modern Art)
Vitality Building
Margarita Island
Genertime International Centre
Moderate Shangri-La
CEO
Gahood Garden
King Da International Apartments
Mega Hall
Wonderful Digital Jungle
A Firenze
Top Box
Palm Springs
Pink Box ER
Glory Vogue
American Rock
Latte Town

If all goes well however, I will file next month´s column from the apartment building with my favourite name: Merlin Champagne Town!"

China Media Timeline
Major media events over the last three decades
Danwei Model Workers
The latest recommended blogs and new media
laomo2010x80.jpg
From 2008
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Culture and corporate propaganda in Soho Xiaobao (2007.11): Mid-2007 issues of Soho Xiaobao (SOHO小报), illustrating the complicated identity of in-house magazines run by real estate companies.
+ Internet executives complain about excessive Net censorship (2010.03): Internet executives complain about excessive Net censorship at an officially sanctioned meeting in Shenzhen.
+ Crowd-sourced cheating on the 2010 gaokao (2010.06): A student in Sichuan seeks help with the ancient Chinese section of this year's college entrance exam -- while the test is going on!
Danwei Archives