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Advertising and Marketing
Learning from HaierPosted by Jeremy Goldkorn on Monday, March 22, 2004 at 7:41 PM
You seldom see any advertiser claiming to learn from another company in its public advertising. From this point of view, auto sales company Huatai Hyundai will be a pioneer. In today's Economic Observer (a weekly newspaper), they claim they are learning from Haier's customer service model. Haier is perhaps most successful home-grown brand, most famous in China for their washing machines and other home appliances.
Headline: Learn Haier service model - accompanying you all the way. In the body copy, they tell you that their service includes a 24 hour free hotline and a 2 years or 100,000 km guarantee. Huatai's website is here. - Ben Marcom |
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