Advertising and Marketing

Li Ning and the NBA

Posted by Jeremy Goldkorn on Wednesday, January 19, 2005 at 3:31 PM

Sports clothing brand Li Ning has signed an agreement with the NBA that will allow players to wear and promote Li Ning products at games, in advertisements and at personal appearances in China.

There's a short Xinhua report about the deal here and one on the China Daily here.

Those articles do not make it clear if any NBA players will actually promote Li Ning products after the signing agreement or if the deal simply means that they will be allowed to endorse Li Ning if they want to.

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