Advertising and Marketing

Food for the single life

JDM080913single.jpg
Special cucumbers for single people

This is a label for "Singles"-brand pickled cucumber, one of a whole range of single-serving cold side dishes.*

The eye-catching in the brand's logo implies that purchasers are used to living the high life, even more so than the well-off, unmarried, white-collar professionals that the term 单身贵族 typically describes. But the product will stay fresh for 45 days, making it appealing to less upwardly-mobile bachelor types who can fill their refrigerator with these cartons and only emerge to buy food every month or so.

As usual, Taiwanese pop music has something to say on the subject. For your listening enjoyment, here's a video of "Single" (单身贵族), from Chen Hsiao-yun's 1989 album of the same name by.

There are currently 8 Comments for Food for the single life.

Comments on Food for the single life

the intersection of bachelor(ette)ism and date-stamped food is reminiscent of "重庆森林."

classic.

Hi,

Originally 单身贵族(DokuShin KiZoku) is Japanese, means "unmarried persons living affluently; well-off single young man [woman]; swinging bachelor".

kizoku/貴族:
-- a noble; an aristocrat

i sensed a smell of ******, is tht sliced cucumber?

I think it's important to take something that obviuosly needs protection, say a a cucumber, place it on a styrofoam plate and then wrap it in a few metres of plastic film. Perhaps then label it with a clever name. If we did this with all our food items we could rapidly fill those landfill sites.

That's cute. :P

Anyone else buying that daft woman's "It's so great being single!" routine? What is she - 28 and still not married?

Look at her sat around at home flicking through a magazine in boredom when she could be cooking her husband a delicious meal.

I heartily agree with David D. Cooking her husband a delicious meal would bring her untold pleasures.

The video is awful.

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