|
Advertising and Marketing
Food for the single lifePosted by Joel Martinsen, September 13, 2008 7:30 PM
![]() Special cucumbers for single people This is a label for "Singles"-brand pickled cucumber, one of a whole range of single-serving cold side dishes.* The eye-catching in the brand's logo implies that purchasers are used to living the high life, even more so than the well-off, unmarried, white-collar professionals that the term typically describes. But the product will stay fresh for 45 days, making it appealing to less upwardly-mobile bachelor types who can fill their refrigerator with these cartons and only emerge to buy food every month or so. As usual, Taiwanese pop music has something to say on the subject. For your listening enjoyment, here's a video of "Single" (单身贵族), from Chen Hsiao-yun's 1989 album of the same name by. |
Partner Links
Jobs in China
Recent Comments
lyl on
The cult of a Super Girl
Jeremy Gol on
Danwei Canteen: Chestnut Chicken Stew
Gareth on
Gamble your life away in ZT Online
Inst on
The Mouse looms over Shanghai
Anonymous on
Giant Mao Zedong stands alone in the autumn cold
Joel Marti on
A centenarian monk reads the newspaper
China Media Timeline
Major media events over the last three decades
Danwei Model Workers
![]() Recommended blogs and new media
Books on China
Xujun Eberlein's Apologies Forthcoming: Hong Kong's Blacksmith Books has published a short story collection by Xujun Eberlein.
Princess Der Ling: Two Years in the Forbidden City: Two years in the Forbidden City is largely a reminiscence of the minutiae of life for one of history's most powerful women, by one of her court attendants, a Manchu noble's daughter by the name of Der Ling.
Carl Crow's The Long Road Back to China: In 1939 Carl Crow - an American journalist, advertising executive and author who had lived in Shanghai for 25 years until forced out by the Japanese - travelled up the Burma Road from Rangoon to Chongqing on assignment for Liberty magazine - 'the most interesting assignment I have ever been given'.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ New Years Past: Other Spring Festivals by Geremie R. Barmé (2007.02): Sang Ye interviews two people about their experiences during Great Leap Forward-era Spring Festivals. Translated and annotated by Geremie R. Barmé. + Trend-spotting in online fiction (2007.06): An interview with Daniel Dan Fei (丹飞), publisher of Notes on Graverobbing (盗墓笔记), Rear Palace (后宫), and Those Ming Dynasty Things (明朝那些事). + China's 50 Most Beautiful People (2005.03): The Beijing News borrows a picture of Maggie Cheung from Cosmo for the cover of today's Entertainment insert, "50 Most Beautiful People in China". Ms. Cheung takes the top spot, with Takeshi Kaneshiro, Little S, Zhang Ziyi, and Liu Ye rounding out the top five in this exercise that is a conscious imitation of People magazine's yearly rundown.
Danwei Archives
Danwei Feeds
Via Feedsky
or Feedburner |






Comments on Food for the single life
the intersection of bachelor(ette)ism and date-stamped food is reminiscent of "重庆森林."
classic.
Hi,
Originally 单身贵族(DokuShin KiZoku) is Japanese, means "unmarried persons living affluently; well-off single young man [woman]; swinging bachelor".
kizoku/貴族:
-- a noble; an aristocrat
i sensed a smell of ******, is tht sliced cucumber?
I think it's important to take something that obviuosly needs protection, say a a cucumber, place it on a styrofoam plate and then wrap it in a few metres of plastic film. Perhaps then label it with a clever name. If we did this with all our food items we could rapidly fill those landfill sites.
That's cute. :P
Anyone else buying that daft woman's "It's so great being single!" routine? What is she - 28 and still not married?
Look at her sat around at home flicking through a magazine in boredom when she could be cooking her husband a delicious meal.
I heartily agree with David D. Cooking her husband a delicious meal would bring her untold pleasures.
The video is awful.