Advertising and Marketing

Maradona tries to sell out

Mauro Marescialli writes:

The smiling face of Diego Armando Maradona on the cover of Football Weekly:

faccione.jpg

The Argentinian football icon is currently in China attempting to promote himself and harvest some cash. His picture has been splashed all over newspapers and sports magazines. Expect a badly executed endorsement advertising campaign within two months. Watch this space.

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