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Advertising and Marketing
Meet the 64 million dollar media man: writing competitionPosted by Jeremy Goldkorn on Friday, February 26, 2010 at 5:43 PM
Masters of the Brand is a private social network for marketing and branding executives. On March 17, they will host a speech by Pon De Dios, the recently departed head of media buying for all of the Procter & Gamble (P&G) brands in China. Pon was inn charge of P&G's mammoth budgets at the annual CCTV advertising buying auction. Danwei has two tickets to the event to give away. To enter, please write a 100 to 1000 word article in English on subject of the most interesting brand in China. Send your entries to jeremy -at- danwei.org. The two winners will have their articles published on Danwei and receive tickets to the Master of the Brand event. |
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 The Eurasian Face : Blacksmith Books, a publishing house in Hong Kong, is behind The Eurasian Face, a collection of photographs by Kirsteen Zimmern. Below is an excerpt from the series:
Big in China: An adapted excerpt from Big In China: My Unlikely Adventures Raising A Family, Playing The Blues and Becoming A Star in China, just published this month. Author Alan Paul tells the story of arriving in Beijing as a trailing spouse, starting a blues band, raising kids and trying to make sense of China.
Pallavi Aiyar's Chinese Whiskers: Pallavi Aiyar's first novel, Chinese Whiskers, a modern fable set in contemporary Beijing, will be published in January 2011. Aiyar currently lives in Brussels where she writes about Europe for the Business Standard. Below she gives permissions for an excerpt.
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+ Korean history doesn't fly on Chinese TV screens (2007.09): SARFT puts the kibbosh on Korean historical dramas. + Religion and government in an uneasy mix (2008.03): Phoenix Weekly (凤凰周刊) article from October, 2007, on government influence on religious practice in Tibet. + David Moser on Mao impersonators (2004.10): I first became aware of this phenomenon in 1992 when I turned on a Beijing TV variety show and was jolted by the sight of "Mao Zedong" and "Zhou Enlai" playing a game of ping pong. They both gave short, rousing speeches, and then were reverently interviewed by the emcee, who thanked them profusely for taking time off from their governmental duties to appear on the show.
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