Advertising and Marketing

Mobile phone spam list of shame

Posted by Jeremy Goldkorn, March 24, 2008 8:24 AM

This is a follow up to a previous Danwei post — Focus Media apologizes for mobile phone spam.

Xinhua last week reported: China Mobile apologizes for mass spreading of spam text, referring to a CCTV news program that revealed Focus Media's hand in spam:

The country's largest mobile operator has vowed to block short messages originating from the seven condemned online advertising firms on Wednesday.

The seven online advertising firms, which included the Nasdaq-listed Focus Media, arbitrarily sent commercial text messages to over 200 million cell phone users whose personal information was fully controlled by the companies, through the two operators, China Mobile and China Unicom. .

What that Xinhua English article does not make clear is that the seven condemned companies actually all belong to Focus Media. A Beijing News article identifies the seven companies as: 北京世纪众凯、北京易通无线、郑州美和、深圳巨澜、深圳精准分众、广州玄武、深圳分信.

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