Advertising and Marketing

New creative for Air France Business Class

AF1013S.jpg

Air France has an aggressive advertising strategy in China. From statistics gathered from China's National Advertising Database and other sources, it appears to be the highest spending foreign airline in China in terms of media placement.

Air France's advertising creative is very consistent: blue sky always takes up at least two thirds of the whole page to highlight their idealistic slogan: 'making the sky the best place on earth'.

Air France is fond of using sexy French girls to catch readers' attention. But the newest creative is slightly different: two guys take place of sexy girls. In one recent ad to promote its business class that was published in the Beijing Morning Post, two guys carry a flat bed next to a swimming pool.

By Ben Marcom

Media Partners
Visit these sites for the latest China news
090609guardian2.png 090609CNN3.png
China Media Timeline
Major media events over the last three decades
Danwei Model Workers
laomo2008fpA.jpg
Recommended blogs and new media
Books on China
AXL091030storiesforthcoming.jpg
Princess Der Ling: Two Years in the Forbidden City: Two years in the Forbidden City is largely a reminiscence of the minutiae of life for one of history's most powerful women, by one of her court attendants, a Manchu noble's daughter by the name of Der Ling.
Carl Crow's The Long Road Back to China: In 1939 Carl Crow - an American journalist, advertising executive and author who had lived in Shanghai for 25 years until forced out by the Japanese - travelled up the Burma Road from Rangoon to Chongqing on assignment for Liberty magazine - 'the most interesting assignment I have ever been given'.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ The 'national' in National Day (2006.10): Xiao Feng writes about China's national flavor, national curse, national bird, national car, and so forth, Dongfang Yu writes on the true meaning of China's National Day in the age of angry youth.
+ Don't ask so laowai don't have to tell (2008.07): An essay was written by Geremie Barmé, scholar, filmmaker and author of the new book The Forbidden City.
+ Religion and government in an uneasy mix (2008.03): Phoenix Weekly (凤凰周刊) article from October, 2007, on government influence on religious practice in Tibet.
Danwei Archives
Danwei Feeds
Via Feedsky rsschiclet2.png (on the mainland)
or Feedburner rsschiclet.gif (blocked in China)
rsschiclet2.png rsschiclet.gif Main feed: Main posts (FB has top links)
rsschiclet2.png rsschiclet.gif Top Links: Links from the top bar
rsschiclet2.png rsschiclet.gif Danwei Jobs: Want ads
rsschiclet2.png rsschiclet.gif Danwei Digest: Updated daily, 19:30