Advertising and Marketing

Shanghai beefcake: Xinhua has not yet discovered the word 'hunk'

Xinhua reports:

Thirty young men competed over the weekend for the chance to receive 300,000 yuan (US$6,145) in free plastic surgery ... Shanghai Kinway Plastic & Cosmetic Surgery Center, which sculpted the city's first man-made female beauty three months ago, wants to prove that face-lifts and tummy tucks aren't just for women any more ...

The clinic began advertising for candidates a month ago, calling for men taller than 1.75 meters, between the ages of 18 and 25 and with a college background to join the competition ... I hope the move can change my life and future, as I have long desired to join the entertainment industry," said Liu Tao, 24, one of the three chosen candidates.

"In addition to the new face and figure after the surgeries, the regular exposure in the media will also be helpful ... I have tried to be an actor. It is pitiful not to be selected," said Cai Feifei, who hasn't been pleased with his face since he broke his nose in an accident.

After the clinic performed free plastic surgery on Zhang Di in December, the woman received lots of attention from the media and has become part of Kinway's advertising campaign.

Danwei has not been able to locate incriminating photographs. But the Xinhua story on the male plastic surgery candidates, entitled "Beefcake competition held in Shanghai", is here.

UPDATE: In the comments box, Pine points out that the Xinhua has an interesting new USD / RMB conversion rate, in the first line of the article: "300,000 yuan (US$6,145)".

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