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Advertising and Marketing
Sinopec to sponsor Shanghai Formula 1Posted by Jeremy Goldkorn on Friday, March 19, 2004 at 5:29 PM
China Petrochemical completed a deal for exclusive 'name sponsorship' for the upcoming F1 Shanghai Grand Prix. Sinopec representatives signed an agreement with APM for sponsorship from 2004 to 2006.
Sinopec has been spending a lot money on marketing communications recently. Last year, its Great Wall brand lubricating oil became the exclusive oil for Shenzhou 5's manned space mission, and the state-owned petrochemical giant has also commissioned movie director Zhang Yimou to shoot its new TV commercial. - Ben Marcom |
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Big in China: An adapted excerpt from Big In China: My Unlikely Adventures Raising A Family, Playing The Blues and Becoming A Star in China, just published this month. Author Alan Paul tells the story of arriving in Beijing as a trailing spouse, starting a blues band, raising kids and trying to make sense of China.
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+ Korean history doesn't fly on Chinese TV screens (2007.09): SARFT puts the kibbosh on Korean historical dramas. + Religion and government in an uneasy mix (2008.03): Phoenix Weekly (凤凰周刊) article from October, 2007, on government influence on religious practice in Tibet. + David Moser on Mao impersonators (2004.10): I first became aware of this phenomenon in 1992 when I turned on a Beijing TV variety show and was jolted by the sight of "Mao Zedong" and "Zhou Enlai" playing a game of ping pong. They both gave short, rousing speeches, and then were reverently interviewed by the emcee, who thanked them profusely for taking time off from their governmental duties to appear on the show.
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