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Advertising and Marketing
Taikonaut advertisingPosted by Jeremy Goldkorn on Sunday, November 2, 2003 at 6:53 PM
China's first manned space flight did not create much of a stir in the advertising industry. There's this effort by Lenovo computers ('lianxiang' in Chinese, formerly known as 'Legend' in English), which has a paper airplane transforming into a space shuttle, but no mention of the rise and descent of Yang Liwei:
The large characters on the bottom right corner translate as 'You only need to think it' or 'You only need to want it'. Mengniu Milk however, took the whole thing very seriously. The day after Yang's Shenzhou 5 capsule returned to earth, a series of outdoor advertisments appeared all over Beijing, depicting people of various ages dressed in space suits, holding up sachets of Mengniu milk.
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