Advertising and Marketing

The good book of real estate

JDM070712marquiss.jpg
This full-page ad from today's Beijing Youth Daily is for China Marquis Mansion, a new development near the west fourth-ring road. The development's slogan is "New Architectural Confucianism" (建筑新儒学); the books, landscape, and ruyi (the tasseled good luck charm) do lend something of a scholarly feel to the ad.

Oddly, the book's actually a Bible, a parallel AV/RV edition, opened to Psalm 80 (see a detailed image; the text was blurred out in the original ad).

What would the guoxue revivalists think?

There are currently 0 Comments for The good book of real estate.

Post a comment

All comments are moderated and subject to review by Danwei contributors and editors, but well-grounded and articulate comments will be published regardless of which way they lean. Because comments published on any website ultimately contribute to the character of that website, we may decline to publish comments that are irrelevant, redundant, or that do not adhere to generally accepted standards of courtesy; if you are looking for a fight, there are plenty of other venues available online.


Some useful html: <b>bold</b>, <i>italic</i>,
<a href="http://www.danwei.org">link</a>

Media Partners
Visit these sites for the latest China news
090609guardian2.png 090609CNN3.png
China Media Timeline
Major media events over the last three decades
Danwei Model Workers
laomo2008fpA.jpg
Recommended blogs and new media
Books on China
AXL091030storiesforthcoming.jpg
Princess Der Ling: Two Years in the Forbidden City: Two years in the Forbidden City is largely a reminiscence of the minutiae of life for one of history's most powerful women, by one of her court attendants, a Manchu noble's daughter by the name of Der Ling.
Carl Crow's The Long Road Back to China: In 1939 Carl Crow - an American journalist, advertising executive and author who had lived in Shanghai for 25 years until forced out by the Japanese - travelled up the Burma Road from Rangoon to Chongqing on assignment for Liberty magazine - 'the most interesting assignment I have ever been given'.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ New Years Past: Other Spring Festivals by Geremie R. Barmé (2007.02): Sang Ye interviews two people about their experiences during Great Leap Forward-era Spring Festivals. Translated and annotated by Geremie R. Barmé.
+ Trend-spotting in online fiction (2007.06): An interview with Daniel Dan Fei (丹飞), publisher of Notes on Graverobbing (盗墓笔记), Rear Palace (后宫), and Those Ming Dynasty Things (明朝那些事).
+ China's 50 Most Beautiful People (2005.03): The Beijing News borrows a picture of Maggie Cheung from Cosmo for the cover of today's Entertainment insert, "50 Most Beautiful People in China". Ms. Cheung takes the top spot, with Takeshi Kaneshiro, Little S, Zhang Ziyi, and Liu Ye rounding out the top five in this exercise that is a conscious imitation of People magazine's yearly rundown.
Danwei Archives
Danwei Feeds
Via Feedsky rsschiclet2.png (on the mainland)
or Feedburner rsschiclet.gif (blocked in China)
rsschiclet2.png rsschiclet.gif Main feed: Main posts (FB has top links)
rsschiclet2.png rsschiclet.gif Top Links: Links from the top bar
rsschiclet2.png rsschiclet.gif Danwei Jobs: Want ads
rsschiclet2.png rsschiclet.gif Danwei Digest: Updated daily, 19:30