|
Advertising and Marketing
A failed viral ad: the Lenovo red laptop girlPosted by Banyue, May 7, 2008 4:40 PM
On 24 April, just before the May Day holiday, a post titled "Hunting for the Red Laptop Girl for seven days without eating or drinking" was published at the Soho Digital Community. The thread, which has accumulated 2,586 replies and 2,157,856 clicks to date, consists of candid snapshots of a pretty girl whom the photographer is stalking. Lenovo's new ideaPad U110 laptop, in a fashionable red color, appears in practically every picture. Hecaitou wrote on his blog:
Links and Sources
There are currently 3 Comments for A failed viral ad: the Lenovo red laptop girl.
Comments on A failed viral ad: the Lenovo red laptop girlThose photos are really obviously staged. They tried too hard and ended up with something too professional! It seems to be a pretty high ROI campaign for me. North or 2MM clicks, and 2.5K replies? If you run a traditional campaign this would cost 200K USD or more. Sounds to me like Lenovo spend much less on this viral campaign. Sure it was not perfect. They are trying out a new medium and make some mistakes. If they are smart they will see the negative feedback as well and do it better next time. No publicity is... failed publicity? |
Jobs in China
Recent Comments
Joyce Lau on
"I just went to take a bath"
Anon on
The Grabbing Class
Yan Xishan on
How to be cool in Beijing
kangnick on
A handbook for staying healthy and regular
Danwei.TV
Danwei Model Workers
![]() Recommended blogs and new media
China Media Timeline
Major media events over the last three decades
Books on China
In Wang Shuo's No Man's Land: Geremie Barme addresses Wang Shuo's 千万别把我当人.
Swimming with Mao, a memoir essay: This memoir piece is by Xujun Eberlein, author of the new short story book Apologies Forthcoming'.
Long Hair Drama, by Zhang Lijia: An except from Zhang Lijia's book 'Socialism is Great!: A Worker's Memoir of the New China'.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Yu Qiuyu on the hardships of reading (2007.07): Yu Qiuyu (余秋雨) writes about trunks of books. + Churches and the market economy (2006.07): A translation of Zhao Xiao's famous essay, 'Market Economies with Churches and Market Economies without Churches', and a critique by CASS academician He Fan. + Learning about America from prison flicks (2006.12): What Hollywood is teaching the world through prison films and TV shows like Prison Break and The Shawshank Redemption
Danwei Archives
Danwei Feeds
Via Feedsky
or Feedburner |

