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Advertising and Marketing
Healthy glacier water from TibetPosted by Joel Martinsen on Thursday, October 18, 2007 at 5:18 PM
 Tibet Glacier Mineral Water Co. Ltd. advertisement in the Mirror. This full-page advertisement for 5100, a bottled water brand produced by the Tibet Glacier Mineral Water Company, ran in the Mirror yesterday. According to the ad, the water is bottled at a glacier-fed spring in the Nyenchen Tanglha mountain range, 5100 meters above sea level (whence the name). This is not just pure, clean water from the roof of the world—the company makes a bold claim that other bottled water companies only imply:
The price for such worthwhile water? Around 10 yuan a bottle. Or you can just appreciate the natural beauty of Tibet in a promotional video available at the Hong Kong-based company's website. |
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Comments on Healthy glacier water from Tibet
That is a brilliant slogan, at least from a legal perspective. Water that has no health value is not worth drinking implies that 5100 has health values most (or at least some) other waters do not. But since all water has health value because without it we would die. Very clever.
This water is now heavily promoted in trains (at least at Shanghai Station and on the D trains), and I assumed it was a marketing scheme of the rail bureau after they opened the line to Tibet. Apparently it's a private company after all.