Advertising and Marketing

Want to buy a coal mine?

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Guizhou Coal Mining: Unlimited Opportunities

Eager to join the high rollers from Taiyuan who frequent luxury trade shows? Why not invest in a Guizhou coal mine?

Now's a great time, the clock sitting atop a pile of money in this ad seems to say. The ad, which ran in this week's Southern Weekly, was placed by Yongfu Investment, a Hubei-based natural resources company that owns mining projects in Guizhou.

The ad copy promises that a large quantity of high-quality deposits will be extracted in the safest of working conditions. It continues, in bold, with:

The area where the project is located is conveniently accessible and has suficient water, electricity, and manpower. The product can easily find a market; investment will bring swift returns.

Annual profits are high; a one-time investment will reap long-term benefits.

On Yongfu's website you can check out its internal newsletter, if you're in the mood for some colorful corporate propaganda.

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