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Advertising and Marketing
What is WPP?Posted by Jeremy Goldkorn, February 27, 2004 5:56 PM
Basically, you are WPP's bitch. They own at least a third of the world's biggest advertising and marketing agencies. This is from their website: What does 'WPP' stand for? How did WPP start?
Advertising giant WPP expects the mainland to account for 10 per cent of its media billings by 2007 as the China market becomes more sophisticated and innovative. The mainland accounts for 2 per cent of its worldwide billings. The company - which owns media buyers Mediaedge:cia and MindShare - spent up to US$450 million on marketing campaigns in China last year. Television advertising accounted for 55 per cent, against a mainland average of 76 per cent. Last month, it set up an outdoor media unit, Portland, with offices in Shanghai, Beijing and Guangzhou. It expects billings in the first year to come to 300 million yuan. Nielsen Media Research China director Rita Chan said: "The return on investment for outdoor advertising is sometimes higher than TV and radio."
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