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Where does money from star athletes go?Posted by Eric Mu on Friday, October 29, 2004 at 11:14 AM
Chinese sports stars are starting to make a lot of money from sponsorships and advertising events. However, since athletics is still an 'amateur sport' and the athletes are not as free as professional sports people to pocket endorsement money, where does the money actually go? The October 5 issue of All Sports (quan tiyu) has an article discussing famous athletes' income from sponsorships and endorsements, focusing on Olympic hurdles gold medalist Liu Xiang. According to Wang Dawei, the associate director of China Track and Field Administration, the advertising-related income of sports stars is distributed as below:
Blue (30%) - the athletes' final actual income According to Wang this distribution model is defined by the training system in Chinese athletics, and unclear 'ownership' of the athletes. |
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