Advertising and Marketing

Yuting morning after pills

Yuting_Morning_After_Pills.jpg

Yuting, a well-known Chinese brand of morning-after pill, is advertising on Sohu.com.

The ad is a Flash animation that starts off with a graphic of a cigarette falling and bouncing onto a white tablecloth where it burns a hole.

Subtitles fade in: "This kind of accident..."

Then a female hand stitches a pretty flower patch onto the white tablecloth, and the subtitles continue: "...can be mended".

Then the symbols for male and female appear against a blue background and do a little penetrative dance, whereupon more subtitles: "What about this kind of accident?"

A graphic of a woman appears. She is holding up her hands to her face in worry. The following text appears:

"You may still regret feelings you don't regret
Yuting emercency contraception"


The Yuting ad is here.

There is a reference to Yuting morning after pills in a Muzi Mei post, translated by ESWN here.

There is a FAQ page about morning after pills here.

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