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Advertising and Marketing
An irreverent graphic designer talks about his workPosted by Joel Martinsen on Friday, March 27, 2009 at 8:14 PM
![]() Zhang Facai is a graphic designer working in advertising who keeps a blog filled with clever and amusing fliers, business cards, and fake advertisements. Danwei looked at some of his dirty jokes and anti-establishment visual puns back in December. In February, he posted an interview conducted by New Graphic magazine (新平面) in which he talks about the political and social commentary that often appears in his designs. Here's a translation: Interview with Zhang Facaiby New Graphic magazine1. Briefly introduce yourself 2. Where do the names "Zhang Facai" (张发财) and "Stocked Hall" (有食堂) [his blog's name] come from? 3. What motivated you to start making fliers with relatively heavy social and political meaning? 4. Do you consider yourself an intellectual? How do you perceive a designer's social responsibility? 5. In those fliers that concern particular events in society, which ones are you most satisfied with? Why? 6. Are you satisfied with your current life and work? Have those fliers had any negative effects on your work situation? 7. What do the fliers mean to you, personally? Are they contemplative, or cathartic? 8. Can you describe your political attitudes? 9. What books have you read recently? 10. Which of the comments and messages left by netizens have had the greatest impression on you? 11. Bullog has been blocked yet again. Do you have any opinion about this? In late February, Zhang posted without comment a Roman-numeral T-shirt design that's now making the rounds of other blogs (as well as the foreign media). Earlier this week, he reposted the images to his Bullog International blog under the title "My little brother":
See also this Mao-inspired t-shirt Zhang posted in October, 2008. The shirt reads "Oppressive government is more terrible than tigers," a quote from the Book of Rites. Links and Sources
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Comments on An irreverent graphic designer talks about his work
Thanks for that Joel. Some journalists are calling the new T-shirt a bold political statement. Your interview makes me more convinced than ever the guy is having fun being an iconoclast, but not a subversive.