Renowned global urine pedlars, Budweiser, seem to have struck some sort of a deal with the Shanghai government.

The slogan says: "Control the quantity and improve the quality of the Chinese population. All of society is concerned about population problems."

The implication is that Budweiser is concerned too, but this is only one of a number of Budweiser-sponsored municipal signs to have emerged in Shanghai recently.

What next? The Three Represents brought to you by L'Oreal, because you're worth it?