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Trends and Buzz
Beijing Bestsellers: No big names - only pandasPosted by Joel Martinsen, August 21, 2005 3:39 PM
Just a shuffle of titles on the overall bestseller list - nothing new that captures the interest of Chinese readers this week. It's not that there's nothing out there - major literary authors from Yu Hua and Wang Anyi to A Lai and Jia Pingwa have all released new novels this year - but none of them are selling as well as international blockbusters and collections of edifying anecdotes. The general non-fiction list, however, has seen some movement since the last time Danwei took a look at it. Pictured above is a new title on list this week. Porn for Panda (#10) by Shen Hongfei, is a collection of 80 essays originally written over several years for Shen's popular "Ideological Work" column in the magazine Sanlian Life Weekly. The titular essay discusses the "educational videos" shown to a panda in order to get her in the mating mood (see Danwei's post on the subject). ![]() Panda power! Also having to do with pandas is the series PandaMonium. This series of children's adventure stories is not on the bestseller list, but it is currently being advertised on the same page of The Beijing News. Essentially print versions of a popular television show now showing on CCTV's children's station, these books tell the story of the impending destruction of panda planet in far-off galaxy, some "magic beans", and a panda-angel who arrives to look for the "savior of the world." The pandas (watch the symbolism) are the product of joint venture between a Taiwanese company and a Japanese company, and the show is reportedly the first domestic Chinese cartoon to break through the Japanese market (most animation goes the other way). No doubt this series will be appearing on the children's list in coming weeks. ![]() Is it the summertime? Is it piracy? For whatever reason, "serious literature" is not selling well. The Beijing News quotes figures provided by the Beijing Book Building, one of the major bookstores in the city, showing daily sales of "literary novels." Yu Hua's new Brothers sells an average of 29 copies per day, while other novelists sell considerably less. Jia Pingwa's Shaanxi Opera (published in April) sells 15 copies per day, Pipi's Love Full Stop (pictured, July) and A Lai's Empty Mountain (April) sell 9, and Wang Anyi's new novel, published in May, sells just 2 copies per day despite the impending release of the movie adaptation of the author's bestselling Song of Everlasting Sorrow. A Lai, whose award-winning The Dust Settles went from a first printing of 50,000 copies to current annual (legit) sales of 100,000, is philosophical about his new novel's prospects:
His view of the market is, "China is a publishing superpower but not a reading superpower." The general non-fiction list for the week of 8/13--8/19:
The overall bestseller list for the week of 8/13--8/19:
Bestseller rankings are taken from the Friday Book Review section in The Beijing News, which compiles its data from the city's major online and brick & mortar bookstores. Links and Sources
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