Xinhua photo of the fire

Update: Xinhua reports that the cause of the fire was Class A fireworks set off in the complex during a display approved by CCTV. The broadcaster has apologized:

CCTV is deeply distressed over the great loss of state assets this fire has caused, and it sincerely apologizes to people in the surrounding area for gridlock and other inconveniences this has created.

The northern building of the new CCTV complex, which houses the Television Culture Center (TVCC) and the Mandarin Oriental Hotel, caught fire last night at around 8:00. The fire spread quickly and soon the entire structure was in flames.

Official reports put the time of the fire at 8:27 and blame it on misuse of fireworks; the New York Times writes, "witnesses said they spotted flames as early as 7:45 p.m. Within 20 minutes, they said, the fire had spread from the lower floors to the building’s crown."

Netizens began posting about the fire shortly after it started. Well-known blogger Zola set up a clearinghouse for posts and photos. Here are some of the more informative English-language original posts and translations:

• Shanghaiist has a number of videos and a selection of updates from Beijing-based Twitter users.
• At CNReviews, David Feng has photos, video, and Twitter commentary.
• Sun Bin has an eyewitness account of the fireworks display immediately preceding the conflagration.
• ChinaSMACK translates BBS reactions and notes that news portals may have been instructed to limit information about the fire to Xinhua bulletins.

Accordingly, the incident hasn't been featured all that prominently on news portal front pages: Wang Xiaofeng has a collection of harmonious screenshots with nary a flame to be seen.

This morning, Xinhua's own website featured a fire smack in the middle of the homepage, but it wasn't from Beijing. A scheduled blaze during a Lantern Festival celebration in Korea ended up causing a stampede that led to the deaths of at least four crowd members.

Xinhuanet.com at 9:50am, February 10 2009

The TVCC fire is mentioned in a link to a news roundup that says it's been extinguished.

Today Morning Express
February 10, 2009

Photos and giant headlines about the fire were splashed across the front pages of newspapers throughout the country, but Beijing's own papers declined to follow suit. Instead of sensationalism, they featured stories that led with what was really important: the participation of the city's leadership.

Here's the Beijing Youth Daily's own report on the incident:

On February 9 at 8:27 pm, the TVCC building in the new CCTV complex construction site caught fire. After the 119 [emergency response] center received notification, it quickly dispatched sixteen squads and 54 engines to the scene.

Politburo member and Beijing party secretary Liu Qi, deputy secretary and Beijing mayor Guo Jinlong, and other city leaders hurrid to the scene to direct the firefighting effort.

Politburo member and Publicity Department director Liu Yunshan, and CCTV chief Zhao Huayong also arrived as soon as possible.

Through the efforts of the firefighters, the fire was brought under control by 11:58 pm, leaving only scattered flames but no casualties. The overall structure of the TVCC building was not seriously affected.

Agency investigations revealed that the fire was caused by unlawful use of fireworks; investigations into the accident will continue.

Update: Black and White Cat compares CCTV's own reporting from shortly after the fire broke out with an update after midnight. The first has images, the second, a lonely anchor reading off a perfunctory report much like the one translated above.

The Economic Observer reports that one firefighter has died and six others are seriously injured. The blaze was finally put out at 2:20 this morning.