Business

For sale: naming rights for the Bird's Nest

toomanytribbles_nest.jpg
Fireworks at the Bird's Nest by TooManyTribbles

The China Daily reports:

People who failed to get tickets for Olympic events at the Bird's Nest can look forward to getting inside the iconic venue after the Games, as it was announced it will become a sports and entertainment venue.

Beijing CITIC Consortium Stadium Operation Co Ltd, a co-venture among CITIC Group, Beijing Urban Construction Group and Golden State Holding Group Corp, recently won the rights to operate the stadium for 30 years after the Games.

It said the venue will be used for a range of sports and entertainment events and other commercial operations.

It was earlier announced that the stadium will be the future home of Beijing Guo'an Football Club and will open to tourists during the National Day holiday in October...

...Li Hang, chairman of the consortium, said he is confident the venue will be a good investment.

"The operating cost of the stadium is about 70 million yuan ($10.2 million) a year," he said...

...The consortium will also generate revenue from the sale of naming rights, he said.

"We will sell the naming rights at various levels, such as for the whole stadium, and for each entrance and stand," Li said.

The China Mobile Bird's Nest? Lenovo Bird's Nest? Hai'er Stadium?

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There are currently 6 Comments for For sale: naming rights for the Bird's Nest.

Comments on For sale: naming rights for the Bird's Nest

"Jissbon Stadium"

Stadium name: Hooters Birds Nest
Entrance name: 可口可乐入口

"Jissbon Stadium" ---HUNXUER

Hahahahahaha. Hilarious. The name of that company is funny by itself but the product they sell is ever funnier. Think of the marketing options there. If it rains they could cover the roof or the field with a giant rubber. At Philadelphia Phillies games they shoot hot-dogs out of these hot-dog cannons...what would the Jissbon Stadium shoot? Ice cream maybe? Mayonnaise? Jissbon needs to hire Hunxuer for branding.

Nao Bai Jin Stadium.

Thanks for the vote of confidence, SGT SLAUGHTER :^)

I'll let you be in on the hiring process for the first wave of "Jissbon Girls"...

"Thanks for the vote of confidence, SGT SLAUGHTER :^)

I'll let you be in on the hiring process for the first wave of "Jissbon Girls"..."---HUNXUER

Why not the Jissbon Boys"? Seriously, just kidding....DEFINITELY the "Jissbon Boys". And in keeping with my white trash style of living let's add a utility shed next to the press box, cook all of our concessions in pure animal lard, and only have Alabama records in our sound booth.

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