Business

For sale: naming rights for the Bird's Nest

Posted by Jeremy Goldkorn, July 25, 2008 9:47 AM
toomanytribbles_nest.jpg
Fireworks at the Bird's Nest by TooManyTribbles

The China Daily reports:

People who failed to get tickets for Olympic events at the Bird's Nest can look forward to getting inside the iconic venue after the Games, as it was announced it will become a sports and entertainment venue.

Beijing CITIC Consortium Stadium Operation Co Ltd, a co-venture among CITIC Group, Beijing Urban Construction Group and Golden State Holding Group Corp, recently won the rights to operate the stadium for 30 years after the Games.

It said the venue will be used for a range of sports and entertainment events and other commercial operations.

It was earlier announced that the stadium will be the future home of Beijing Guo'an Football Club and will open to tourists during the National Day holiday in October...

...Li Hang, chairman of the consortium, said he is confident the venue will be a good investment.

"The operating cost of the stadium is about 70 million yuan ($10.2 million) a year," he said...

...The consortium will also generate revenue from the sale of naming rights, he said.

"We will sell the naming rights at various levels, such as for the whole stadium, and for each entrance and stand," Li said.

The China Mobile Bird's Nest? Lenovo Bird's Nest? Hai'er Stadium?

Links and Sources
 

Tags for this entry:

There are currently 6 Comments for For sale: naming rights for the Bird's Nest.
<< Bill Gates Beijing real estate rumors | The epic quest for an Olympic ticket >>

Comments on For sale: naming rights for the Bird's Nest

"Jissbon Stadium"

Posted by: Hunxuer | July 25, 2008 12:36 PM

Stadium name: Hooters Birds Nest
Entrance name: 可口可乐入口

Posted by: Spelunker | July 25, 2008 12:55 PM

"Jissbon Stadium" ---HUNXUER

Hahahahahaha. Hilarious. The name of that company is funny by itself but the product they sell is ever funnier. Think of the marketing options there. If it rains they could cover the roof or the field with a giant rubber. At Philadelphia Phillies games they shoot hot-dogs out of these hot-dog cannons...what would the Jissbon Stadium shoot? Ice cream maybe? Mayonnaise? Jissbon needs to hire Hunxuer for branding.

Posted by: SGT. SLAUGHTER | July 25, 2008 2:09 PM

Nao Bai Jin Stadium.

Posted by: Micah Sittig | July 25, 2008 2:45 PM

Thanks for the vote of confidence, SGT SLAUGHTER :^)

I'll let you be in on the hiring process for the first wave of "Jissbon Girls"...

Posted by: Hunxuer | July 25, 2008 3:44 PM

"Thanks for the vote of confidence, SGT SLAUGHTER :^)

I'll let you be in on the hiring process for the first wave of "Jissbon Girls"..."---HUNXUER

Why not the Jissbon Boys"? Seriously, just kidding....DEFINITELY the "Jissbon Boys". And in keeping with my white trash style of living let's add a utility shed next to the press box, cook all of our concessions in pure animal lard, and only have Alabama records in our sound booth.

Posted by: SGT. SLAUGHTER | July 27, 2008 11:02 AM

Post a comment

All comments are moderated and subject to review by Danwei contributors and editors, but well-grounded and articulate comments will be published regardless of which way they lean. Because comments published on any website ultimately contribute to the character of that website, we may decline to publish comments that are irrelevant, redundant, or that do not adhere to generally accepted standards of courtesy; if you are looking for a fight, there are plenty of other venues available online.


Some useful html: <b>bold</b>, <i>italic</i>,
<a href="http://www.danwei.org">link</a>
Jobs in China
+ Beijing: Special Education Needs Teacher
+ Beijing: Blue Ocean Network seeks TV Production Professionals
+ Beijing: American Chamber of Commerce seeks a Website Editor
more...
Recent Comments
SGT. SLAUG on Controversy over compulsory running after high school death
Bankers ar on To die poor is a sin
axis on The slapped historian speaks
N on The Internet wages war on the liberal media
BloggerBil on Grass-roots journalism meets the modern news weekly
palaboy on Screw the elderly, I'm keeping my bus seat
Andy on Olympic Model Workers: The best of the China blogs
Ayse V. on 19 year-old girl arrested for gory murder
Danwei.TV
+ The real Beijing
+ The Crystal Palace of the Forbidden City
+ China’s creative deficit?
more...
Danwei Model Workers
laomo2008fpA.jpg
Recommended blogs and new media
+ English-language blogs about China
+ Chinese blogs, aggregators, and forums
China Media Timeline
Major media events over the last three decades
+ 1978-1988
+ 1988-1998
+ 1998-2008
Books on China
Leslie_Chang_Factory_Girls_s.jpg
To die poor is a sin: An excerpt of Factory Girls by Leslie T. Chang.
In Wang Shuo's No Man's Land: Geremie Barme addresses Wang Shuo's 千万别把我当人.
Swimming with Mao, a memoir essay: This memoir piece is by Xujun Eberlein, author of the new short story book Apologies Forthcoming'.
more...
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Lupine lactose intolerant (2008.05): A book review of Wolf Totem by Linda Jaivin.
+ Slow, polluting seniors removed from Beijing city streets (2007.01): Zhang Rui writes about a Beijing plan to ban seniors from the city's streets, with the goal of reducing gridlock among pedestrians.
+ Street hawker cries of Beijing (2006.12): Yang Changhe demonstrates hawker's cries in a video shot by Muzimei.
more...
Popular Tags
Danwei Archives
Danwei Feeds
Via Feedsky rsschiclet2.png (on the mainland)
or Feedburner rsschiclet.gif (blocked in China)
rsschiclet2.png rsschiclet.gif Main posts: All main page posts
rsschiclet2.png rsschiclet.gif Top Links: Links from the top bar
rsschiclet2.png rsschiclet.gif Danwei Jobs: Want ads
rsschiclet2.png rsschiclet.gif Danwei Digest: Updated daily, 19:30
twitterchiclet.png Danwei's Twitter feed