Playboy mansion for Macao - but will anyone go?

Playboy magazine has seen its sales decimated on one end by by crass lads mags like FHM, and on the other end by easily available Internet pornography.

However, the magazine's name and it bunny logo remain widely recognized from Australia to Zambia. The group, under the leadership of Hugh Hefner's daughter Christy, is therefore putting money into its other lines of business: namely Internet, video, and the Playboy branded clothing line.

In addition, Playboy has started opening Playboy clubs again. The original chain of clubs ran from 1960 to 1988, mostly in the U.S., and were a major source of income for the Playboy empire. After opening a new Playboy Club in Las Vegas last year, the famous bunny is bound for China.

Christy Hefner recently announced plans to build a Playboy club in Macao. Variety magazine said that Playboy Enterprises and Macao Studio City had joined forces to open up a "Playboy Mansion ... described variously as a 'club' and a 'multi-faceted entertainment destination'."

It will be interesting to see if it works: in a city full of brothels, will the prospect of being served cocktails by girls dressed as bunnies have any appeal for the punters?

In unrelated news, a Danwei source close to the Wynn casino in Macao has reported the the new American-owned gambling houses are currently getting the jitters: the Mainland authorities have slowed down the processing of travel permits to Macao, which has drastically reduced the house takings of the clutch of new casinos in the city.

If you want to see what some of the new casinos look like, below is a Danwei video shot about a year ago in Macao.

UPDATE: Philip S. sent email noting that is currently accessible in China. It is not clear when the long-standing block on the website was removed, but the unblocking may be a temporary typical glitch.

Links and Sources
There are currently 5 Comments for Playboy mansion for Macao - but will anyone go?.

Comments on Playboy mansion for Macao - but will anyone go?

You put more Macao into Macao than Macao has. By the way, the completed Grand Lisboa looks like a psychedlic onion carved out of a complete lack of zeitgeist.

Geeez, all that without an in-depth interview with Dr. Ho himself? You should have brown-nosed him more on his auto-biographical flambouyant film with Andy Lau a decade ago ...

I strongly believe that if the Playboy made a choice to open one of his club in Macao, it has strongly approach the market before and knows exactly how to adapt to the local culture to make it a success. Macau is not China as HongKong is not Macau. I would say that it is a risky challenge but what business launch is not that risky? Especially for a Western company in Asian territory? is also back online.

Macao is awesome. I love that place.

"I would say that it is a risky challenge but what business launch is not that risky?"
--------AdmanGo China are so naive.
Any business with boobies as its basis will boom***


China Media Timeline
Major media events over the last three decades
Danwei Model Workers
The latest recommended blogs and new media
From 2008
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Culture and corporate propaganda in Soho Xiaobao (2007.11): Mid-2007 issues of Soho Xiaobao (SOHO小报), illustrating the complicated identity of in-house magazines run by real estate companies.
+ Internet executives complain about excessive Net censorship (2010.03): Internet executives complain about excessive Net censorship at an officially sanctioned meeting in Shenzhen.
+ Crowd-sourced cheating on the 2010 gaokao (2010.06): A student in Sichuan seeks help with the ancient Chinese section of this year's college entrance exam -- while the test is going on!
Danwei Archives