Online video sharing sites in China have to answer the same question posed to all of online media--how do you monetize? In this feature, we hear answers to that question from two well-known players in the high profile online video sharing space in China.

Victor Koo is CEO of Youku.com, a video sharing site that came relatively late to China's video sharing game but still commands a large share of total traffic in the space. Victor Koo brings rich experience in online media from his tenure as president of Sohu.com to the table as well.

After Victor Koo introduces advertising for video sharing in part 1 of this feature, we will hear from Gary Wang about Tudou's new advertising platform in part 2.

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