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China Businesscast: Chinese Word of Mouth with Sam Flemming

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Flemming talks of net stars and other commercial trends in the Chinese web
How do you sort through the massive noise of millions of messages posted daily on Chinese web forums, aka BBS sites?

Sam Flemming, CEO of CIC Data, talks about online word of mouth in China. His company specializes in monitoring, measuring, and analyzing the buzz on the Chinese Web. Somewhere in all that noise, people are talking about your brand, and are affecting it for better or for worse.

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Read Sam Flemming's blog to learn more about online word of mouth in China.

Check out Robert Ness's blog on entrepreneurial trends in Chinese media called The China Venture. Contact him at robert(a)danwei.org.

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