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China Businesscast: mobile web and marketing with Naviblog

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Mobile marketing firm Naviblog
With about 140 million PC Internet users and 450 million mobile subscribers, people are questioning whether or not the mobile device will surpass the PC as the primary means for accessing the Web in China.

Naviblog is a Japan-based, award-winning mobile marketing firm currently making inroads into the Chinese market. They provide platforms for location-based blogging and a Second Life-like game played from the mobile phone. Continuing our series on the mobile space in China, I talk with Naviblog CEO Mandali Khalesi, who argues that mobile marketing will drive adoption of mobile Web use in China as well as other markets.

Will mobile marketing take China to a place where millions trace the footsteps of top China blogger Xu Jinglei as she blogs on-the-go, or will people just balk at their mobiles turning into fountains of spam?

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There are currently 1 Comments for China Businesscast: mobile web and marketing with Naviblog.

Comments on China Businesscast: mobile web and marketing with Naviblog

>>people are questioning whether or not the mobile device will surpass the PC as the primary means for accessing the Web in China.

Can I have some of what these "people" are smoking?

Newsflash: The internet is text.

Yeah, I see your "what about youtube?" and I raise you a "but how do you search it without typing in 'Chinese students sing pop song'?"

Apart from short personal messages, you can't input anything -- and certainly not a proper search string -- on a mobile phone.

And _the very moment_ that push SMS ads get above a couple a day, there will be legislation making it illegal. Cadres carry mobile phones too...

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