|
Danwei FM
China Businesscast: mobile web and marketing with NaviblogPosted by Robert Ness on Sunday, February 25, 2007 at 10:52 AM
![]() Mobile marketing firm Naviblog Naviblog is a Japan-based, award-winning mobile marketing firm currently making inroads into the Chinese market. They provide platforms for location-based blogging and a Second Life-like game played from the mobile phone. Continuing our series on the mobile space in China, I talk with Naviblog CEO Mandali Khalesi, who argues that mobile marketing will drive adoption of mobile Web use in China as well as other markets. Will mobile marketing take China to a place where millions trace the footsteps of top China blogger Xu Jinglei as she blogs on-the-go, or will people just balk at their mobiles turning into fountains of spam? Links and Sources
|
Partner Links
Jobs in China
Recent Comments
Henry on
The Eurasian Face
Caroline W on
Big in China
Michael on
Julia Lovell on translating Lu Xun's complete fiction: "His is an angry, searing vision of China"
Brandon K. on
Clueless academic takes on popular fantasy novels
China Media Timeline
Major media events over the last three decades
Danwei Model Workers
The latest recommended blogs and new media
From 2008
Books on China
The Eurasian Face : Blacksmith Books, a publishing house in Hong Kong, is behind The Eurasian Face, a collection of photographs by Kirsteen Zimmern. Below is an excerpt from the series:
Big in China: An adapted excerpt from Big In China: My Unlikely Adventures Raising A Family, Playing The Blues and Becoming A Star in China, just published this month. Author Alan Paul tells the story of arriving in Beijing as a trailing spouse, starting a blues band, raising kids and trying to make sense of China.
Pallavi Aiyar's Chinese Whiskers: Pallavi Aiyar's first novel, Chinese Whiskers, a modern fable set in contemporary Beijing, will be published in January 2011. Aiyar currently lives in Brussels where she writes about Europe for the Business Standard. Below she gives permissions for an excerpt.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Korean history doesn't fly on Chinese TV screens (2007.09): SARFT puts the kibbosh on Korean historical dramas. + Religion and government in an uneasy mix (2008.03): Phoenix Weekly (凤凰周刊) article from October, 2007, on government influence on religious practice in Tibet. + David Moser on Mao impersonators (2004.10): I first became aware of this phenomenon in 1992 when I turned on a Beijing TV variety show and was jolted by the sight of "Mao Zedong" and "Zhou Enlai" playing a game of ping pong. They both gave short, rousing speeches, and then were reverently interviewed by the emcee, who thanked them profusely for taking time off from their governmental duties to appear on the show.
Danwei Archives
Danwei Feeds
Via Feedsky
or Feedburner |






Comments on China Businesscast: mobile web and marketing with Naviblog
>>people are questioning whether or not the mobile device will surpass the PC as the primary means for accessing the Web in China.
Can I have some of what these "people" are smoking?
Newsflash: The internet is text.
Yeah, I see your "what about youtube?" and I raise you a "but how do you search it without typing in 'Chinese students sing pop song'?"
Apart from short personal messages, you can't input anything -- and certainly not a proper search string -- on a mobile phone.
And _the very moment_ that push SMS ads get above a couple a day, there will be legislation making it illegal. Cadres carry mobile phones too...