|
Danwei FM
China Businesscast: mobile web and marketing with NaviblogPosted by Robert Ness, February 25, 2007 10:52 AM
 Mobile marketing firm Naviblog Naviblog is a Japan-based, award-winning mobile marketing firm currently making inroads into the Chinese market. They provide platforms for location-based blogging and a Second Life-like game played from the mobile phone. Continuing our series on the mobile space in China, I talk with Naviblog CEO Mandali Khalesi, who argues that mobile marketing will drive adoption of mobile Web use in China as well as other markets. Will mobile marketing take China to a place where millions trace the footsteps of top China blogger Xu Jinglei as she blogs on-the-go, or will people just balk at their mobiles turning into fountains of spam? Links and Sources
|
Partner Links
Jobs in China
Recent Comments
chengdude on
Blockages
Joel Marti on
Chengdu bus fire blamed on 62-year-old suicidal gambler
vivian on
Bound feet in China
Sajid on
China first police blog
Media Partners
Visit these sites for the latest China news
China Media Timeline
Major media events over the last three decades
Danwei Model Workers
 Recommended blogs and new media
Books on China
 Foreign journalists in China, from the Opium Wars to Mao : Paul French, author of a book on Carl Crow has written a book about the lives and exploits of foreign journalists reporting from China from the 1820s to 1949.
Earnshaw Books' Tales of Old Peking: Tales from Old Peking is available from Earnshaw Books, and like its sister, Tales from Old Shanghai is a book of fragments of information about periods, events or places in Beijing's history, collaging together pictures and text about eunuchs, concubines, the Lama Temple, Opium Wars, art, emperors, and a miscellany of other interesting topics
Henry F. Pringle's "Bridge House Survivor": Pringle was imprisoned by Japanese forces from October 1942 to August 1945, and Bridge House Survivor, available from Earnshaw Books, is his harrowing account of torture under the Japanese.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ A short interview with Muzi Mei (2004.02): Danwei interviews Muzi Mei + CCTV vs. classic movies (2006.03): A rundown of several pastiches of Chinese movies appearing online as 大史记 - "The Year That Was". Some from CCTV, others not. With links to video. + Street hawker cries of Beijing (2006.12): Yang Changhe demonstrates hawker's cries in a video shot by Muzimei.
Danwei Archives
Danwei Feeds
Via Feedsky
 (on the mainland)or Feedburner  (blocked in China) Main feed: Main posts (FB has top links) Top Links: Links from the top bar Danwei Jobs: Want ads Danwei Digest: Updated daily, 19:30 |
 |
Chinese media, advertising, and urban life. |
|
tweet
facebook
bookmark
HaoHao
digg
Comments on China Businesscast: mobile web and marketing with Naviblog
>>people are questioning whether or not the mobile device will surpass the PC as the primary means for accessing the Web in China.
Can I have some of what these "people" are smoking?
Newsflash: The internet is text.
Yeah, I see your "what about youtube?" and I raise you a "but how do you search it without typing in 'Chinese students sing pop song'?"
Apart from short personal messages, you can't input anything -- and certainly not a proper search string -- on a mobile phone.
And _the very moment_ that push SMS ads get above a couple a day, there will be legislation making it illegal. Cadres carry mobile phones too...