Danwei FM

China Businesscast: mobile web and marketing with Naviblog

naviblog.jpg
Mobile marketing firm Naviblog
With about 140 million PC Internet users and 450 million mobile subscribers, people are questioning whether or not the mobile device will surpass the PC as the primary means for accessing the Web in China.

Naviblog is a Japan-based, award-winning mobile marketing firm currently making inroads into the Chinese market. They provide platforms for location-based blogging and a Second Life-like game played from the mobile phone. Continuing our series on the mobile space in China, I talk with Naviblog CEO Mandali Khalesi, who argues that mobile marketing will drive adoption of mobile Web use in China as well as other markets.

Will mobile marketing take China to a place where millions trace the footsteps of top China blogger Xu Jinglei as she blogs on-the-go, or will people just balk at their mobiles turning into fountains of spam?

Listen

Subscribe to feed

Links and Sources
There are currently 1 Comments for China Businesscast: mobile web and marketing with Naviblog.

Comments on China Businesscast: mobile web and marketing with Naviblog

>>people are questioning whether or not the mobile device will surpass the PC as the primary means for accessing the Web in China.

Can I have some of what these "people" are smoking?

Newsflash: The internet is text.

Yeah, I see your "what about youtube?" and I raise you a "but how do you search it without typing in 'Chinese students sing pop song'?"

Apart from short personal messages, you can't input anything -- and certainly not a proper search string -- on a mobile phone.

And _the very moment_ that push SMS ads get above a couple a day, there will be legislation making it illegal. Cadres carry mobile phones too...

Post a comment

All comments are moderated and subject to review by Danwei contributors and editors, but well-grounded and articulate comments will be published regardless of which way they lean. Because comments published on any website ultimately contribute to the character of that website, we may decline to publish comments that are irrelevant, redundant, or that do not adhere to generally accepted standards of courtesy; if you are looking for a fight, there are plenty of other venues available online.


Some useful html: <b>bold</b>, <i>italic</i>,
<a href="http://www.danwei.org">link</a>

Media Partners
Visit these sites for the latest China news
090609guardian2.png 090609CNN3.png
China Media Timeline
Major media events over the last three decades
Danwei Model Workers
laomo2008fpA.jpg
Recommended blogs and new media
Books on China
AXL091030storiesforthcoming.jpg
Princess Der Ling: Two Years in the Forbidden City: Two years in the Forbidden City is largely a reminiscence of the minutiae of life for one of history's most powerful women, by one of her court attendants, a Manchu noble's daughter by the name of Der Ling.
Carl Crow's The Long Road Back to China: In 1939 Carl Crow - an American journalist, advertising executive and author who had lived in Shanghai for 25 years until forced out by the Japanese - travelled up the Burma Road from Rangoon to Chongqing on assignment for Liberty magazine - 'the most interesting assignment I have ever been given'.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ New Weekly: Do Chinese kids know anything about traditonal Chinese culture? (2004.06): Q: Do you know what China's four great inventions are? Paper, printing, the compass and gunpowder 49.3% know all four, 37.3% get one or more wrong, 13.3% don't know at all (2004.06.12)
+ The horrors of SMS messaging (2007.09): Naraka 19 (地狱第19层), based on the Cai Jun (蔡骏) novel, gets neutered by SARFT.
+ China's illegal yellow press (2005.05): On the left is the front page of 'Military News', a newspaper without masthead, contact phone number or any kind of publication licence (required by Chinese law). The paper was purchased on the Beijing subway for two yuan, which is relatively expensive, as most of the city's daily newspapers cost only half a yuan.
Danwei Archives
Danwei Feeds
Via Feedsky rsschiclet2.png (on the mainland)
or Feedburner rsschiclet.gif (blocked in China)
rsschiclet2.png rsschiclet.gif Main feed: Main posts (FB has top links)
rsschiclet2.png rsschiclet.gif Top Links: Links from the top bar
rsschiclet2.png rsschiclet.gif Danwei Jobs: Want ads
rsschiclet2.png rsschiclet.gif Danwei Digest: Updated daily, 19:30