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China Businesscast: Olympics Marketing Part 3

So much noise about the Beijing Olympics...will people burn out?
Continuing with our feature on Olympics-related communications, in this episode I ask "When will people have enough of the Olympic hype?". In the last episode the topic was how non-Olympic sponsors could take advantage of the Olympic hype... if everyone is screaming about how their product is tied to the Olympics, when will people stop listening? A PR exec from Ketchum Newscan is added to our list of the usual suspects, including China PR blogger Imagethief and CEO JWT Greater China Tom Doctoroff.

Listen to the first and
second parts of this series.
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There are currently 3 Comments for China Businesscast: Olympics Marketing Part 3.

Comments on China Businesscast: Olympics Marketing Part 3

will there be translators and guides at the Chinese Olympics?

can't listen tot he podcast, but there is a HUGE gulf between the hype that foreigners in china or people in other countries can take and what mainland chinese can.

of course there are translators....

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