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China Businesscast: Olympics Marketing Part 3

Posted by Robert Ness, August 11, 2007 5:44 PM

So much noise about the Beijing Olympics...will people burn out?

Continuing with our feature on Olympics-related communications, in this episode I ask "When will people have enough of the Olympic hype?". In the last episode the topic was how non-Olympic sponsors could take advantage of the Olympic hype... if everyone is screaming about how their product is tied to the Olympics, when will people stop listening? A PR exec from Ketchum Newscan is added to our list of the usual suspects, including China PR blogger Imagethief and CEO JWT Greater China Tom Doctoroff.

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There are currently 3 Comments for China Businesscast: Olympics Marketing Part 3.

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Comments on China Businesscast: Olympics Marketing Part 3

will there be translators and guides at the Chinese Olympics?

Posted by: Poetryman | August 13, 2007 4:18 AM

can't listen tot he podcast, but there is a HUGE gulf between the hype that foreigners in china or people in other countries can take and what mainland chinese can.

Posted by: bocaj | August 13, 2007 10:29 AM

of course there are translators....

Posted by: sam | September 9, 2007 2:38 AM