Danwei FM

Danwei FM: Interview with +8*

Benjamin Joffe, CEO +8*
An interview with Benjamin Joffe of consulting company Plus Eight Star--+8*. +8* specializes in Internet and mobile markets in Japan, Korea, and China.

Asian mobile and Internet culture can be strange and confusing. You may have been mystified when you saw the Japanese lead in TV series Babel use sign language with mobile video, or if read about how throngs of young girls in Korea obsess over star video gamers. The fact that there are more mobile phone users in China than the US has people can be mind boggling.

In this interview, Benjamin Joffe demystifies Asian markets. Joffe's consultancy is focused on showing clients how business models adapted from diverse markets can be localized and applied elsewhere, even in different cultural and economic conditions.


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Benjamin Joffe is also founder of Mobile Monday Beijing, which has its next event coming up on October 22nd, 2007.

There are currently 2 Comments for Danwei FM: Interview with +8*.

Comments on Danwei FM: Interview with +8*

hi - is this the Benjamain Joffe who got roughed-up in Taishi?

Editor's note (JG): No, that was Benjamin Joffe-Walt, an entirely different individual who is English; Benjamin Joffe is French and into mobile and Internet technology, not hallucination journalism.

Thanks Jeremy for the clarification ^_^;
I got asked a couple of times about my Guardian homonym over my past 2+ years in China. I have not had the opportunity to meet with him to clarify the branches of our respective family trees :-)


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