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When strategy consultants collide; "the good stuff" vs "its good enuff"Posted by Robert Ness on Tuesday, October 23, 2007 at 11:36 AM
 Strategic consultants do battle Orit Gadiesh, chairwoman at Bain and Company, published an article in Forbes.com arguing that multinational brewing companies should to produce light beer versions of their international products at low cost, with quality just good enough to compete with domestic companies to capture the growing middle class market. Many analysts echo this argument.  In this episode Shaun Rein tells you why you should listen to him.
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Comments on When strategy consultants collide; "the good stuff" vs "its good enuff"
Shaun Rein is right in saying that multi national need to project them upright as they are known for their excellent taste and quality. Market dynamics certainly needs to be taken care of, you can charge double the price of what other domestic companies are charging consumers but MNC should be careful that they do not let their image of better quality products for price competition