Danwei TV

Hard Hat Show: Who can you trust?

Posted by Jeremy Goldkorn, November 21, 2006 6:27 PM

A recent study conducted by the PR agency Edelman identified 140 opinion leaders in Beijing, Shanghai, & Guangzhou. They conducted 40 minute face to face interviews with each of them. The respondents were in media, government, business, NGOs and other fields. Each one was asked about their levels of trust in different institutions such as the media, government, NGOs, foreign and domestic companies.

In China, they found that Internet media was the second most trusted source of news, after TV but before newspapers. China was also the most blog aware country in the Asia Pacific region, with 88% of respondents saying that they had either blogged themselves or visited blogs.

We talked to Alan VanderMolen, Edelman's President for the Asia Pacific region, who explained some of the findings.

Disclosure: your correspondent does occasional research work for Edelman, but was not involved in this study.

This video is also available on Danwei TV, a Chinese subtitled version will be available there soon.

Links and Sources

Edelman: Key findings from China
Edelman: Asia-Pacific findings

Sexy Beijing is now on its own website: check the latest episodes at www.sexybeijing.tv

There are currently 3 Comments for Hard Hat Show: Who can you trust?.

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Comments on Hard Hat Show: Who can you trust?

Excellent segment, Jeremy.

Glad to see the hardhat back in action. I'd also love to see more business focused content (video) on Danwei.

Posted by: THM | November 21, 2006 11:55 PM

this was the first boring hard hard show. obviously jeremy's heart wasn't in it either. danwei, don't go down this path, please!!!

Posted by: zhi | November 22, 2006 12:31 AM

I thought it was quite interesting, although subtitles would have been handy for some of the corporatespeak. Interesting that the government is still trusted so highly - or were the interviewees just saying that? Most people i know don't have much trust in government. For some reason the camerawork was unusually busy on this interview, which I'd never noticed before on DanweiTV - time to invest in a tripod?

Posted by: Xiao Shang | November 27, 2006 4:18 PM