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  • Over 130,000 people visit Danwei.org a month, more than 3,000 check our RSS subscription feed daily, and our streaming videos have been seen more than two million times.
  • Danwei readers work in journalism, tech companies, VC, media and publishing, PR and marketing, and academia. They have professional or personal interest in the Middle Kingdom.
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Page ads
Page ads include still image and rich media boxes and banners embedded in the Danwei website. Page ads can be posted on the home page or on archived entries, such as all entries with a specific category. Page ads are typically paid for on a monthly basis. Rates vary with size and placement. A month long 300X250 banner on left part of the home page (under the sponsored video box) is 8000RMB per month.

Audio Podcast ads
Danwei produces and publishes an audio podcasts on a weekly basis. 9 second ad inserts are available for podcasts. Audio podcast ads stay online indefinitely. Podcast advertising costs 8000RMB for 3 podcasts.

Video ads
Danwei produces streaming video on a regular basis. 9 second ad inserts are available for video ads. Video ads stay online indefinitely. The price is 8000RMB for one video.

Job ads
Send an email to jobs@danwei.org containing the text of the ad, and telling us how you would like to pay. Current rates are USD 150 through Paypal or RMB 800 in cash for one ad per month. It will appear on the Danwei home page for several days (depending on how fast new content is published), and will remain searchable and visible on the jobs page until you tell us to take it down.

Content Sponsorship

Sponsored content refers to Danwei's creation of content tailored to meet your branding and positioning goals. Sponsored content applies to text entries, podcasts, video, and events.

For more information about sponsored content, or to request information on our site's statistics and how we can help you get your message out, please contact us at ad@danwei.org.

Google texts ads and links

You can place text ads on Danwei's home page and archive pages using Google: please visit our Google Adsense page. If you have any difficulties using Google's ad booking system, please let us know: ad@danwei.org.

Media Partners
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China Media Timeline
Major media events over the last three decades
Danwei Model Workers
The latest recommended blogs and new media
From 2008
Books on China
The Eurasian Face : Blacksmith Books, a publishing house in Hong Kong, is behind The Eurasian Face, a collection of photographs by Kirsteen Zimmern. Below is an excerpt from the series:
Big in China: An adapted excerpt from Big In China: My Unlikely Adventures Raising A Family, Playing The Blues and Becoming A Star in China, just published this month. Author Alan Paul tells the story of arriving in Beijing as a trailing spouse, starting a blues band, raising kids and trying to make sense of China.
Pallavi Aiyar's Chinese Whiskers: Pallavi Aiyar's first novel, Chinese Whiskers, a modern fable set in contemporary Beijing, will be published in January 2011. Aiyar currently lives in Brussels where she writes about Europe for the Business Standard. Below she gives permissions for an excerpt.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ Korean history doesn't fly on Chinese TV screens (2007.09): SARFT puts the kibbosh on Korean historical dramas.
+ Religion and government in an uneasy mix (2008.03): Phoenix Weekly (凤凰周刊) article from October, 2007, on government influence on religious practice in Tibet.
+ David Moser on Mao impersonators (2004.10): I first became aware of this phenomenon in 1992 when I turned on a Beijing TV variety show and was jolted by the sight of "Mao Zedong" and "Zhou Enlai" playing a game of ping pong. They both gave short, rousing speeches, and then were reverently interviewed by the emcee, who thanked them profusely for taking time off from their governmental duties to appear on the show.
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